mercoled, 6 novembre, 2013, 13:31 - Generale
British born, New York-based design studio Vault49 brought its inimitable style to this illustration-led campaign for Beck's beer. Reflecting a growing trend for production-line-style visuals that reflect the creation process - also noticeable in Nike's Reuse-a-Shoe campaign - the ad explores the different elements that go into a bottle of Beck's, from an imaginative, conceptual viewpoint rather than a literal representation of the production process.
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marted, 5 novembre, 2013, 05:36 - Generale
Os seres humanos so criaturas emocionais e isso afeta a nossa tomada de deciso e a dos mercados. Tambm somos criaturas biolgicas, temos necessidades e desejos que so movidos por fisiologia. Paul Zak, neuroeconomista norte-americano.
Considerado um dos fundadores da neuroeconomia, o americano Paul Zak o prximo e ltimo conferencista da edio 2013 do Fronteiras do Pensamento (POA 04/11; SP 06/11). Zak foi um dos primeiros a apontar que a tomada de decises econmicas tambm influenciada pela qumica cerebral. Apoiado em experimentos cientficos, o pesquisador relaciona o hormnio ocitocina moral e diz que justamente o nvel de confiana dentro de uma sociedade que determina a prosperidade de um pas.
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luned, 4 novembre, 2013, 10:04 - Generale
Pode ser difcil encontrar algum na balada que tenha os mesmos gostos que voc. Pensando em aproximar casais nas festas, a agncia Router criou a ao Cupidity Cornetto, para o sorvete da Kibon.
Na ativao realizada em diversas casas noturnas, o consumidor entrava em uma mquina semelhante a uma cabine de foto. L dentro, ele deveria responder um mini-questionrio e tirar algumas fotos para preencher seu perfil. O cupido digital procurava em seu banco de dados e imprimia o perfil da pessoa com mais afinidades, alm do endereo do Facebook da pessoa.
Para facilitar o encontro, os consumidores ganhavam pulseiras de neon de acordo com seu interesse (homem ou mulher). A partir de ento, era s procurar a alma gmea.
Veja o resultado da ao:
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domenica, 3 novembre, 2013, 06:21 - Generale
Apple pulls the wraps off a new poster to front today's event, which is believed to contain several big announcements - including new iPads and Macs.
Today is a big day for Apple enthusiasts. In the next few hours, the technology giants will be announcing a whole host of new products just in time for the Christmas shopping period. There are rumoured to be two new iPads announced, including a new Retina-screened iPad mini so the best iPad apps can be used in HD, and perhaps the mooted iPad 5's increased spec can win over creatives who doubt that it is a true designer's tool for using iPad drawing apps.
With every new announcement, Apple have a tendancy to reinvent their logo with an array of colours, executions and displays. Here, they've placed the iconic logo onto a background of brightly coloured leaves - producing one of their most eye-catching offerings yet.
The Cupertino company's previous event logo also utilised colours, and this turned out to be a less-than-subtle clue to the multi-coloured, plastic-shelled iPhone 5c which was announced in September. Could this similarly rainbow-hued backdrop mean multi-coloured iPads? We shall find out in just a few hours!
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luned, 28 ottobre, 2013, 09:44 - Generale
Mendiola Design Associates symbolises Indonesian culture and craftsmanship with this vibrant handmade piece created from local produce.
Tasked by local culinary portal Rasamasa.com to celebrate the joyful spirit of the Islamic festival Idul Fitri, Indonesia-based studio Mendiola Design Associates used a rich array of local foods and spices to craft a vibrant handmade piece.
"Im managing their branding communication strategy and design for 2013," explains founder and brand experience designer Mendiola B. Wiryawan. "Almost all the details were done manually, inspired by how Indonesian cooks mostly create food by hand and with great passion," he says. "It symbolises Indonesian culture and craftsmanship."
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