lunedì, 7 ottobre, 2013, 10:07 - Guerrilla marketing
I love very clever business cards and these ones for Acupuncturist Steve Li certainly made us smile. He recycled old business cards and laser perforated his details in them. Folks who get these cards are likely to share them with friends, but likely will hold on to them. So there is a card that continuously does guerrilla marketing for the business owner. Smart idea and bonus for the added recycling touch.
| [ 0 trackbacks ] | permalink
domenica, 22 settembre, 2013, 23:24 - Guerrilla marketing
La promozione degli occhiali con lenti progressive Rodenstock è passata attraverso un’attività di ambient marketing in vecchio stile. In una città tedesca il brand si è affidato all’artista Stefan von Essen, che ha riprodotto delle bucce di banana giganti posizionandole sui marciapiedi delle strade.
| [ 0 trackbacks ] | permalink
domenica, 8 settembre, 2013, 09:20 - Guerrilla marketing
Ação da Porto Seguro coloca sogra viva em outdoor para interagir com os motoristas
Para dar início a sua campanha de consórcio imobiliário, a Porto Seguro colocou uma pessoa em um outdoor. Com o slogan “Quer sair da casa da sogra?”, a ação começou em 1º de setembro e vai até o dia 15, em Curitiba. O outdoor está instala no cruzamento da Avenida Sete de Setembro com a Rua Bento Viana. A atriz, vestida de velhinha, interage com os motoristas que estão parados no trânsito em três horários diferentes: das 7h às 9h, das 11h 30 às 13h 30 e das 17h às 19h. A criação é da Agência Giz.
| [ 0 trackbacks ] | permalink
giovedì, 27 giugno, 2013, 17:36 - Guerrilla marketing
Pepsi Max has launched the latest iteration of its 'Live for Now' campaign with Bradford-born TV magician Dynamo seemingly levitating alongside a London bus on a journey through the capital.
Dynamo, whose 'Magician Impossible' TV series is sponsored by Pepsi Max, will front the new campaign under the 'Live for Now' brand positioning that was first launched in the UK in 2012.
The campaign will include an on-pack promotion on cans and bottles of Pepsi Max during July and August, giving consumers the chance to win hundreds of prizes, including a new car, and to unlock exclusive never-seen-before tricks from Dynamo, using the augmented reality app Blippar.
For the launch event, Dynamo hung from the side of a number 543 double-decker bus on its journey along Millbank, past the Houses of Parliament and across Westminster Bridge, while hundreds of passers by watched in amazement.
The side of the bus carried a Pepsi Max ad with the hashtag #livefornow.
Sebastian Micozzi, Pepsi UK marketing director, said: "For us, this stunt was a fantastic way to launch the partnership with Dynamo for Pepsi Max.
"There are lots of synergies between Dynamo and Pepsi MAX and this passion for living for the now and making every day exhilarating is precisely why we are working with him."
As part of its sponsorship of the third series of 'Magician Impossible' on Watch, Pepsi Max has given fans the opportunity to watch the first episode online on 4 July, a week before the show's TV debut on 11 July.
| [ 0 trackbacks ] | permalink
giovedì, 6 giugno, 2013, 06:20 - Guerrilla marketing
Maratona ad Amburgo, tra i corridori c’è qualcuno che indossa un guanto a cui è attaccato un timbro in prossimità del palmo della mano.
Tutti gli spettatori presenti, abituati come in questo tipo di manifestazioni a "dare il cinque" agli atleti, si sono ritrovati la mano timbrata con una scritta: “Questo è esattamente il modo in cui i germi si diffondono”.
A promuovere l’iniziativa è l’Antiseptica, una società tedesca che vende disinfettanti per le mani.
| [ 0 trackbacks ] | permalink
Indietro Altre notizie
