martedì, 5 marzo, 2013, 15:07 - Viral marketing
Dove always celebrated the power of real beauty; real women with real shapes. Dove developed a Photoshop add-ons that tagged at art directors, graphic designers and photo retouchers and whose message was "don't manipulate our perceptions of real beauty". Each time the target group used the add-ons, it reverted the photo to its original state, instead of adding a skin glow effect.
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lunedì, 4 marzo, 2013, 11:36 - Viral marketing
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domenica, 16 dicembre, 2012, 12:59 - Viral marketing
Super creative commercials for World Aids Day. The pictures in the videos correspond to words commonly used to refer to sexual organs. The message is straightforward without revealing everything. What do you think?
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sabato, 15 dicembre, 2012, 17:20 - Viral marketing
Maurice Lévy, Publicis' CEO, gives his best wishes for the new year every year. The videos are long and a bit boring and people usually skip some parts. This year, he created an interactive clip on YouTube. Every time you'll try to skip some parts or just pause the video, he'll tell you something funny. Just watch the video on YouTube, pause or skip and enjoy!
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mercoledì, 5 dicembre, 2012, 13:24 - Viral marketing
TomTom created this almost-viral video using viral videos to promote its Christmas challenge. You will recognize, among other things, the Old Spice guy, the "Will it blend"-challenge or the Evian babies.
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