Example of creative bus stop advertising 
luned, 28 maggio, 2012, 15:21 - Guerrilla marketing


Today i will look at creative ways to approach bus stop advertising through creative guerrilla marketing. Bus stop advertising is a great way to explore new ideas and way to market. Stepping away from the traditional way we advertise can really bring something new and create buzz for your brand. Let us know what you think by commenting below!

Ruggero Le Piane
  |  [ 0 trackbacks ]   |  permalink
Street Art IKEA Follows Banksy and Turns to Graffiti Street Art 
domenica, 27 maggio, 2012, 08:42 - Guerrilla marketing


You know the best way to make your ad cool? Thrash you own ad.

Okay, thats overshooting it a bit. What Im trying to say is take something cool and kick ass, like Banksy, and use that to thrash your own ad.

Ikea, a brand that sells mass produced pieces of furniture with earth-tone colors that comes with a step-by-step manual, did exactly that. They commissioned street artist to create stencils using Banksys style and pasted it over their billboards. So, yeah they thrashed their own ad in a creative way.

We need to explain this a bit.

Its seems Ludacris for these two brands to come together. Banksy is the pseudonym of an artist/filmmaker/activist that popularized the predominantly black and white melancholic art style that deals with social and political themes.
  |  [ 0 trackbacks ]   |  permalink
ACAT campaign against torture: back of seats 
mercoled, 23 maggio, 2012, 08:07 - Guerrilla marketing


Victims are people just like you and me. acat.ch Christian campaign to abolish torture.

Advertising Agency: Advico Y&R, Zurich, Switzerland
  |  [ 0 trackbacks ]   |  permalink
Il Casin Campione dItalia punta sui taxi con AdmCom 
mercoled, 23 maggio, 2012, 07:39 - Guerrilla marketing


Prendere un taxi pu diventare molto divertente, grazie all'operazione realizzata da AdmCom per il Casin Campione dItalia, che gi da un paio di anni si firma 'The next fun'. L'inziativa non convenzionale attualmente in corso nella citt di Como e prevede la personalizzazione di alcune auto del Consorzio Taxi della citt. Una delle ruote stata trasformata in roulette e tutta la fiancata nel classico tavolo verde. Il passeggero, se vuole, pu divertirsi a fare una puntata e pregustare, in modo insolito, unesperienza di gioco da continuare al Casin Campione dItalia.
  |  [ 0 trackbacks ]   |  permalink
La mejor forma de promocionar unas gafas 
luned, 14 maggio, 2012, 09:21 - Guerrilla marketing


Hoy he visto esta magnfica accin de street marketing (o ambient marketing) en el que una marca de gafas ha utilizado los baos de un local para anunciarse de una forma absolutamente original y en mi opinin muy efectiva.

Otra cosa es la identificacin que dicha campaa haga con la marca (o lo conocida que sea), pero desde luego seguro que no dej indiferente a ninguno de los que all se vieron reflejados.
  |  [ 0 trackbacks ]   |  permalink

Indietro Altre notizie