luned, 18 febbraio, 2013, 07:21 - Generale
Nike transformed its YouTube commercial "Make It Count" into an motivational interactive video using wireWax, a website that enables you to tag parts of a video. The user can click on various goals and share the goals on social media in order to get support from communities.
wireWax is super easy to use and offers a chance to integrate the interactive videos into blogs or websites (embed). Love it!
This is the basic commercial:
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domenica, 17 febbraio, 2013, 12:15 - Guerrilla marketing
For Halloween, everybody wears a costume. Even dogs do. This year, Audi Bulgaria decided to give a chance to cars to be what they always wanted to be: an Audi. They stuck up a self-adhesive label on the front of cars with the Audi logo and an "I'm Audi" plate.
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sabato, 16 febbraio, 2013, 20:27 - Guerrilla marketing
Political campaign or carnival announcement? Cool guerilla action in Italy against politicians!
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venerd, 15 febbraio, 2013, 10:04 - Generale
Probably the most WTF ad you'll see today! Seems like driving a Citroen is like heaven!
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gioved, 14 febbraio, 2013, 13:17 - Generale
Nivea organized a stunt in a German airport to promote Nivea Deo Stress Protect. They took a picture of a random passenger and used the pictures (in magazine, on TV, etc.) as if he/she was researched by the police. At the end, security men showed up with a suitcase and presented the stress protect deo to the trapped person. As Illegal Advertising said it, people could have died...from a heart attack. For sure. What do you think? Good or bad idea?
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