marted, 19 marzo, 2013, 07:59 - Generale
Car accidents happen mostly by night. To warn drivers about the dangers, the Thai Health Promotion Foundation organized a guerilla action and placed stickers on cars' headlights. The stickers had the shape of an afraid passer-by with the message "Watch out, accidents happen mostly at night".
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luned, 18 marzo, 2013, 13:39 - Generale
This is a PSA for the Canadian government to make people aware that social smoking is smoking and that it is as ridiculous as social farting. Don't know if the use of WTF will make people think about the issue... What's sure is that it catches our attention :-)
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domenica, 17 marzo, 2013, 09:31 - Generale
Nowadays it is fashionable to organize stunts in movie theaters to get a message across. Corona wanted to tell its target market to drink responsibly. To do so, the company, in collaboration with Sony, blurred the opening credits of the movie Django Unchained. After a few minutes, the audience started to lose patience. At the end of the credits, one could read: "Drink responsibly".
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sabato, 16 marzo, 2013, 00:52 - Generale
Orangina is back with two brand new TV commercials featuring their now famous human animals. As always, the brand plays with offbeat humor and WTF. Do you like it?
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venerd, 15 marzo, 2013, 10:24 - Generale
The relief organisation MISEREOR is always looking for new ways to promote its, "2 Euros Help" initiative. Table Football for Africa is an interactive donation box in the form of a table football game, complete with all the adversities you might expect at a typical African kick-about. The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.
Special elements added to the table make the game a more like a real African football match: a sandy and uneven ground, figures on crutches, a tree in the middle of the field, and a well that can easily swallow the ball mid-play. The inside edges of the table show off other meaningful projects that will be supported by the donations. The game is also available for mobile devices and on Facebook, presented in a striking African design.
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