New Facebook Logo Appears. You Like? 
domenica, 21 aprile, 2013, 19:26 - Social networks
Not sure what to say about this kind of news.

Lets just chalk it up to branding and a day where news in the online space means little.

The news is that Facebook has changed their logo a little. Here is the old (on the left) to the new (on the right).


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Mark Zuckerberg participa de novo comercial do Facebook Home 
luned, 15 aprile, 2013, 17:30 - Social networks


Olha s quem resolveu dar uma de ator e participar de um comercial do Facebook Mark Zuckerberg em pessoa, divulgando o Facebook Home no dia do seu lanamento. O vdeo foi gravado na sede da empresa, em Menlo Park, Califrnia, e os funcionrios que aparecem no filme fazem mesmo parte da equipe que desenvolveu o produto. Launch Day segue o conceito de Airplane, aquele outro comercial que mostra todo o contedo visualizado no Home ganhando vida dentro de um aviao lembra?


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SEDEX Spread It: Spreading content became faster 
luned, 1 aprile, 2013, 04:55 - Social networks


Brazilian creatives from Artplan created a new share button that integrates peoples favorite social networks. Its called SEDEX Spreadt It. A web application for SEDEX, the leading express delivery service from Brazil.
With just one click people are now able to share content with all their friends at once. A cool way to show off the brand features in the web. Watch the case film or the presentation board for more details.


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The Social Home Tour 
venerd, 29 marzo, 2013, 13:17 - Social networks




Come mixare i social network con un progetto immobiliare di condomini lussuosi a Rio de Janeiro?

C poco da fare: il mercato immobiliare non molto eccitante, a livello creativo piuttosto stantio, e tutti gli agenti immobiliari promettono sempre le stesse cose. Ecco perch stata creata una campagna per offrire un condominio su misura, utilizzando le informazioni reperibili tramite Facebook.

Lidea ha creato un clima favorevole per la vendita, costruendo un rapporto positivo ed emozionale con il potenziale acquirente, e giocando sulleffetto sorpresa.

La cosa pi interessante di questa campagna di questo tipo? richiesto un budget basso, e non servono particolari competenze tecniche ma solo unidea davvero azzeccata!
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Facebook Holiday 
luned, 25 febbraio, 2013, 07:46 - Social networks


Cape Town has a lot to offer. However many pieces of information about the city can't be found on the Internet. The office of tourism had to find a way for tourists to discover all the unexpected things about Cape Town. They therefore decided to send people's Facebook profiles to Cape Town. Pictures and videos were published on people's timeline as if they really were visiting the city. Some participants even had the chance to win a unique trip to South Africa.


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