domenica, 5 luglio, 2015, 12:15 - Generale
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sabato, 4 luglio, 2015, 07:12 - Generale
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venerd, 3 luglio, 2015, 06:59 - Generale
For a fresher world.
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gioved, 2 luglio, 2015, 07:49 - Generale
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mercoled, 1 luglio, 2015, 06:16 - Generale
In Peru women suffer from a huge prejudice in traffic. Men dont waste an opportunity to be impolite when they see a woman behind the wheel. And since women there are the biggest customers of Everlast, for them they created the concept Defend Your World. To help these women defend themselves from chauvinistic drivers, they developed a special car there is a BIG PUNCH itself. It was driven by Natalia Malaga, athlete know by Peruvians for her strong temper. Every woman could denunciate a rude driver by using the hashtag #guantazo with the drivers plate and location. Natalia would go after them with her big punch. The world GUANTAZO, that means big punch in spanish, became part of the popular culture. Even the Peruvian President asked Natalia to keep on giving guantazos to those who deserve it.
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