mercoled, 21 novembre, 2012, 13:21 - Generale
Wonderbra launched a great campaign including mobile, print and YouTube. The user was invited to download an app, the Wonderbra Decoder, via a QR code on prints to discover the undies of supermodel Adriana Cernanova. With the app, you could either scan the print ad or scan the sound of the YouTube video to see Adriana's secrets.
The campaign is really well put together and all the elements are perfectly coordinated. Download the app on your phone (Wonderbra Decoder) and scan the picture above or the video below. It's worth it :-)
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marted, 20 novembre, 2012, 15:52 - Generale
Awesome idea by the agency Creature of London and great example of poly-sensoriality! All visitors of the agency are invited to create their avatar by shaking an iPad and indicate the reason of their visit. To bring the avatar to life, they simply have to blow on the tablet. The curious animal then flies away and appears on the screens in the room. The visitor finally receives a ticket with various pieces of information, including a voucher for a honeypot.
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mercoled, 14 novembre, 2012, 12:28 - Generale
Smart and fun ad by Smartwater addressing all the rumors about actress Jennifer Aniston. The commercial is made with fake stolen security tapes from Jennifers house and shows the ridicule of the rumors.
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sabato, 3 novembre, 2012, 09:53 - Generale
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gioved, 1 novembre, 2012, 10:36 - Generale
Everybody remembers the moment when flight attendants demonstrate the security measures before a takeoff. Durex decided to replace this cult moment by a condom placement demo. The action is unexpected and the result quite funny.
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