martedì, 12 novembre, 2013, 10:47 - Generale
Ação criada pela Lew’Lara\TBWA tem apoio institucional da Sociedade Brasileira de Diabetes e da Secretaria de Turismo do Rio de Janeiro
Nesta quinta-feira, 14, uma ação de marketing mudará o nome de um dos principais pontos turísticos do Brasil. O Pão de Açúcar se transformará em Pão sem Açúcar como forma de alertar a população para a prevenção e controle da doença no Dia Mundial do Diabetes.
Diversas ações serão realizadas ao longo do dia no Morro da Urca, como a distribuição de canecas, camisetas e cartões-postais temáticos com o novo nome do local. Como parte da ação criada pela Lew’Lara\TBWA, com apoio institucional da Sociedade Brasileira de Diabetes e Secretaria de Turismo do Rio de Janeiro, o Espaço Baia de Guanabara, localizado no topo do Morro da Urca, será iluminado de azul, cor que representa a causa.
“A ação vai chamar a atenção da população brasileira e mundial para esta doença, que não pára decrescer e matar pessoas no mundo todo. Pretendemos com isso, alertar a população para realizar exames e diagnosticar a doença precocemente e, aqueles que já são portadores, que façam um melhor controle da sua doença para com isso reduzir o risco das complicações crônicas do diabetes”, afirma o coordenador da campanha da Sociedade Brasileira de Diabetes, Márcio Krakauer,
Haverá ainda um evento com a presença de celebridades que sofrem com o problema que afeta 13,4 milhões de pessoas no Brasil. "Esta é uma ação inédita de apoio à causa. Torço para que chegue aos olhos e ouvidos de todos", ressalta Manir Fadel, CCO da Lew´Lara\TBWA.
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lunedì, 11 novembre, 2013, 10:27 - Street art
It's official - crochet is not just for grannies! 'Guerilla crochet' has been causing a storm in recent years, with renegade street artists enveloping everyday street furniture in brightly coloured crochet loveliness.
Trees, bikes, telephone boxes and lamposts have all had the crochet treatment. Also known as 'yarn bombing', we're loving this new craze.
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domenica, 10 novembre, 2013, 10:59 - Street art
Known as the 'Russian Banksy', street artist Pavel Puhov a.k.a. Pavel 183 or P-183, has been cooking up a political storm in his native country for around a decade. Like Banksy, the artist's identity is unknown, adding to the mystique surrounding him.
The Moscow-based graffiti artist's creations often have a strong political stance. Some have included paintings of riot police, civilian protesters and even a reimagined painting of National Geographic's infamous Afghan girl photo. Placing his art in specific places, such as subway doors, makes certain that it's not ignored.
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sabato, 9 novembre, 2013, 11:08 - Street art
The best known street artist across the world, Banksy's challenging, contrary and thought-provoking, stencil-based art has made a huge impact on both high and low culture.
Hailing from Bristol, UK, the artist keeps his identity a secret, which has led to numerous rumours about who he is and how he works. Some claim he has a team of people working on each creation while others believe he still works alone. Whatever the case, his art remains as impactful as ever.
Labour party
The piece above was sprayed upon the side of a 'Poundland' shop, which was selling cheap Jubilee and Olympics merchandise. Banksy saw this as his opportunity to showcase the issue of child labour in the Third World.
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venerdì, 8 novembre, 2013, 12:30 - Street art
Using characters from model train sets, Slinkachu's 'Little People Project' is a mixture of street art and photography. If you've had the pleasure of stumbling upon one of his odd little creations, you'll appreciate his humour and child-like imagination.
Whilst some scenes are created to play with the notion of surprise, Slinkachu says that the titles he gives to each scene, 'aims to reflect the loneliness and melancholy of living in a big city, almost being lost and overwhelmed'. However, he is quick to add that 'underneath this, there is always some humour'.
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