luned, 19 novembre, 2012, 13:42 - Guerrilla marketing
In occasione dellapertura di un nuovo punto vendita nella citt di Firenze, Intersport ha deciso di coniugare la sua passione per lo sport con il cuore della citt, larte.
Alcune statue viventi vestite da sportivi hanno infatti "percorso" le vie principali del centro cittadino celebrando lo sport come opera darte. Calciatori, cestisti, corridori e rugbisti hanno cos dato vita ad una mostra itinerante che ha sorpreso e coinvolto il pubblico passante.
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marted, 6 novembre, 2012, 13:41 - Guerrilla marketing
To promote MTV Pranked Show, a program that showcases homemade pranks filmed by young people, they attached a man to a pillar in the center of Belgrade, as if it was the result of a last night's prank!
Passers-by were quite surprised and shared images of the taped guy on social networks. The buzz generated more than 100'000 euros of media coverage!
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luned, 5 novembre, 2012, 10:14 - Guerrilla marketing
Great stunt idea by Mini in Geneva during the Motor Show this year. To present to new MINI countryman they installed a special vibrating bench in the streets. Every time someone seated on the bench, a MINI showed up behind them and when the driver pressed the accelerator pedal the bench started vibrating! Quite surprising!
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domenica, 4 novembre, 2012, 13:10 - Guerrilla marketing
For the launch of the iPhone 5 in France this weekend, Smart had a smart idea. Indeed the first person who got the new smartphone in France was sponsored by Smart. He was waiting in line wearing a branded t-shirt and carrying a sign saying: "there are appointments that you just can't miss, park on time with Smart". The stunt got a huge media coverage.
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venerd, 2 novembre, 2012, 12:51 - Guerrilla marketing
The organization Stop The Traffik organized a guerilla operation in Amsterdam Red Light District to stop human traffic like prostitution. Prostitutes, standing behind showcases in Amsterdam, started dancing all together on dubstep tunes. At the end of the show, bystanders could read the following message: "Every year, thousands of women are promised a dance career in Western Europe. Unfortunately, they end up here."
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