sabato, 15 dicembre, 2012, 17:20 - Viral marketing
Maurice Lvy, Publicis' CEO, gives his best wishes for the new year every year. The videos are long and a bit boring and people usually skip some parts. This year, he created an interactive clip on YouTube. Every time you'll try to skip some parts or just pause the video, he'll tell you something funny. Just watch the video on YouTube, pause or skip and enjoy!
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mercoled, 5 dicembre, 2012, 13:24 - Viral marketing
TomTom created this almost-viral video using viral videos to promote its Christmas challenge. You will recognize, among other things, the Old Spice guy, the "Will it blend"-challenge or the Evian babies.
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mercoled, 28 novembre, 2012, 10:15 - Viral marketing
Amazing stunt for Volvo directed by Hollywood star Peter Pedrero. A tightrope walker is walking from one truck to another while they're speeding 80 km/hour. Beautiful and breathtaking!
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mercoled, 7 novembre, 2012, 16:51 - Viral marketing
PETA loves to shock, that we know. If they dont use famous supermodels such as Joanna Krupa or Elisabetta Canalis, they try to shock with other ideas, such as the famous Death Bet from Berghs School of Communication. But this time, its different, and pretty disgusting..
Increase your sexual stamina, go vegan
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domenica, 14 ottobre, 2012, 17:13 - Viral marketing
Andrea Natella, direttore creativo di KOOK, ripercorre e approfondisce i concetti chiave del marketing virale ponendo laccento sulla creativit e lapproccio narrativo.
Nel suo documento conosceremo la sua idea nei confronti di quella che viene definita la strategia K: laddove si voglia ottenere una persistenza nel tempo dei valori della marca, magari presso un target mirato, lapproccio migliore una strategia K. Una campagna che attiva una riflessione narrativa piuttosto che fare leva sulla condivisione dimpulso. Buona lettura!
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