sabato, 15 dicembre, 2012, 17:20 - Viral marketing
Maurice Lvy, Publicis' CEO, gives his best wishes for the new year every year. The videos are long and a bit boring and people usually skip some parts. This year, he created an interactive clip on YouTube. Every time you'll try to skip some parts or just pause the video, he'll tell you something funny. Just watch the video on YouTube, pause or skip and enjoy!
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mercoled, 12 dicembre, 2012, 17:54 - Generale
Fiat Abarth goes topless in new TV commercial. In the ad, a scorpion, symbol of Abarth, is cutting the bikini top of a woman on the beach. The video promotes the new Fiat 500 Cabrio, cute and topless.
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mercoled, 5 dicembre, 2012, 13:24 - Viral marketing
TomTom created this almost-viral video using viral videos to promote its Christmas challenge. You will recognize, among other things, the Old Spice guy, the "Will it blend"-challenge or the Evian babies.
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domenica, 2 dicembre, 2012, 21:09 - Generale
In Belgium, numerous of disabled people are on a waiting list for a disabled-friendly house. To put an end at this situation and raise awareness, a group of 6 disabled people decided to squat a house and record their own version of the music video "Our House". People were invited to squat along virtually on this website.
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sabato, 1 dicembre, 2012, 19:22 - Generale
Electronic swerving aids were created because danger doesn't announce itself. To promote this option, Mercedes-Benz created a series of ad displays made up of promotional posters with a deer, grandma and children announcing when and were they'll show up on the street. A message said: "Dangers arrive unannounced. For more control when it comes to swerving: the Mercedes-Benz Vito with Adaptive ESP."
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