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      • Swiss Cheese Lab

        Dear Swiss cheese lovers,

        This little note just to let you know that the pop up store Swiss Cheese Lab has opened today (and for 5 more days) in the heart of Paris, in the legendary Crèmerie de Paris. The place looks perfect to taste and discover fine cheese in a comfy atmosph

      • Finding Santa

        This year, Best Buy wanted to show that you can do anything with your gifts (here, Apple products), including getting in touch with Santa Claus. The commercial is cute and build on a simple, yet effective, storytelling.

      • Volvo ballerina

        Amazing stunt for Volvo directed by Hollywood star Peter Pedrero. A tightrope walker is walking from one truck to another while they're speeding 80 km/hour. Beautiful and breathtaking!

      • Getting dressed

        This Axe commercial is all cute and sweet, totally different from the brand communication habits. Tell us what you think!

      • Durex Water Bomb

        Charlotte Rabate imagined and created this speculative ad for Durex. The film is dynamic and fits perfectly to the brand identity and advertising strategy. Check it out and don't be scared to get wet.

      • Africa for Norway

        Norwegian charities decided to get together to break down clichés about Africa giving a new twist to traditional fundraising methods. They created a website, Radi-Aid, where Africans could donate their old radiators to Norway to help people overcome the cold weather. The whole concept is

      • Wonderbra Decoder

        Wonderbra launched a great campaign including mobile, print and YouTube. The user was invited to download an app, the Wonderbra Decoder, via a QR code on prints to discover the undies of supermodel Adriana Cernanova. With the app, you could either scan the print ad or scan the sound of t

      • Creature Greeder

        Awesome idea by the agency Creature of London and great example of poly-sensoriality! All visitors of the agency are invited to create their avatar by shaking an iPad and indicate the reason of their visit. To bring the avatar to life, they simply have to blow on the tablet. The curious

      • Lo sport è un’opera d’arte

        In occasione dell’apertura di un nuovo punto vendita nella città di Firenze, Intersport ha deciso di coniugare la sua passione per lo sport con il cuore della città, l’arte.

        Alcune statue viventi vestite da sportivi hanno infatti "percorso" le vie principali del cent

      • Jennifer Aniston security tapes

        Smart and fun ad by Smartwater addressing all the rumors about actress Jennifer Aniston. The commercial is made with fake stolen security tapes from Jennifer’s house and shows the ridicule of the rumors.

      • Marc Jacobs Jack of all Shades

        Marc Jacobs' staff knows how to use shockvertising to make people talk about the brand. Here's a brand new spot that was posted on YouTube yesterday. What the hell is this guy doing?

      • PETA: Firm & Fresh

        PETA loves to shock, that we know. If they don’t use famous supermodels such as Joanna Krupa or Elisabetta Canalis, they try to shock with other ideas, such as the famous ‘Death Bet’ from Berghs School of Communication. But this time, it’s different, and pretty disgusting..

      • Pranked!

        To promote MTV Pranked Show, a program that showcases homemade pranks filmed by young people, they attached a man to a pillar in the center of Belgrade, as if it was the result of a last night's prank!
        Passers-by were quite surprised and shared images of the taped guy on socia

      • Mini vibrating bench

        Great stunt idea by Mini in Geneva during the Motor Show this year. To present to new MINI countryman they installed a special vibrating bench in the streets. Every time someone seated on the bench, a MINI showed up behind them and when the driver pressed the accelerator pedal the bench

      • SMART always on time

        For the launch of the iPhone 5 in France this weekend, Smart had a smart idea. Indeed the first person who got the new smartphone in France was sponsored by Smart. He was waiting in line wearing a branded t-shirt and carrying a sign saying: "there are appointments that you just can&

      • Baby Faces

      • Stop prostitution traffic

        The organization Stop The Traffik organized a guerilla operation in Amsterdam Red Light District to stop human traffic like prostitution. Prostitutes, standing behind showcases in Amsterdam, started dancing all together on dubstep tunes. At the end of the show, bystanders could read the

      • Durex Demo

        Everybody remembers the moment when flight attendants demonstrate the security measures before a takeoff. Durex decided to replace this cult moment by a condom placement demo. The action is unexpected and the result quite funny.

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