Agency to Prospective Clients: Call Us or We'll Send a Drunken Zombie After You An offer they can't refuse? 
venerd, 19 aprile, 2013, 11:17 - Generale


This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead. You'd get a dapper, cigar-smoking, brandy-sipping, scab-faced ghoul who warns, "If you're looking for an advertising agency and don't meet with The Ungar Group, you'll regret it for the rest of your lives." Major props for infusing the initial pitch with a threatening tone and aura of hopelessness and decay. Such elements usually take at least a week to permeate agency-client relationships. Actually, lots of ad guys look like the withered zombie in this video. Pitching new business sucks the life right out of them.


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Campaign for Real Beauty 
gioved, 18 aprile, 2013, 12:50 - Generale


So what the Dove Campaign for Real Beauty is is a campaign that inspires women to love their body and be comfortable with who they are and how they look. Since we were young, the media has drilled the idea of what beauty is and how we should look in order to be beautiful. We have to be slim, have smooth skin, and do our hair and make-up a certain way.

In most beauty ads, models have flawless skin. It is to convince us that with this product they are selling, we can achieve this look. Dove creates the following video to point out that technology and our ability to photoshop these day are whats really creating beauty. They are distorting the faces of models in these ads to transform a normal-looking human being into the product look. The Dove Self Esteem Fund was created to change the western idea of beauty. They claim they want woman to feel positive about themselves and acknowledge that real beauty is what we are.


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MTV ordena aos jovens: #UsaCacete! 
mercoled, 17 aprile, 2013, 21:33 - Generale



Assista ao filme "Sereio", criado pela Loducca para a MTV, com o objetivo de incentivar o uso da camisinha.

Durante todo o ano, o bordo "#usacacete!" vai ser repetido pela emissora.

Alm de comerciais (confira outros aqui e aqui) e vinhetas eletrnicas, os VJs vo divulgar a campanha durante a programao. Spots para rdio, aes nas redes sociais e a distribuio de camisinhas especialmente produzidas pela MTV completam a comunicao.

"No d mais para aceitar que algum no use camisinha", afirma Fabio Saboya, diretor de criao da Loducca. " para o bordo da MTV funcionar como um tapa na cara", defende Srgio Mugnaini, tambm diretor de criao da agncia.
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Bradesco Seguros nv filme da Almap estreia esta noite no JN 
marted, 16 aprile, 2013, 12:28 - Generale
Apresentado como especialista em imprevistos em clima de missao Impossvel sem perder o bordao.


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Mark Zuckerberg participa de novo comercial do Facebook Home 
luned, 15 aprile, 2013, 17:30 - Social networks


Olha s quem resolveu dar uma de ator e participar de um comercial do Facebook Mark Zuckerberg em pessoa, divulgando o Facebook Home no dia do seu lanamento. O vdeo foi gravado na sede da empresa, em Menlo Park, Califrnia, e os funcionrios que aparecem no filme fazem mesmo parte da equipe que desenvolveu o produto. Launch Day segue o conceito de Airplane, aquele outro comercial que mostra todo o contedo visualizado no Home ganhando vida dentro de um aviao lembra?


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