Nikon - Guerilla Marketing Campaign 
domenica, 3 giugno, 2012, 21:21 - Guerrilla marketing

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Drain Art: portare larte tra le strade di San Paolo 
venerd, 1 giugno, 2012, 10:00 - Guerrilla marketing


Anderson Augusto aka SO e Leonardo Delafuente aka Delafuente sono due artisti brasiliani del quartiere Barra Funda di San Paolo, conosciuti col nome collettivo di 6emeia.

In questi anni si sono posti lobiettivo di portare armonia, colore e allegria tra le strade di San Paolo attraverso la trasformazione di tombini in volti umani e animali.
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Timeline da Jeep no Facebook invade o mundo real e se materializa no asfalto carioca 
gioved, 31 maggio, 2012, 08:30 - Guerrilla marketing


Para promover o lanamento do Jeep Compass e contar a trajetria da Jeep desde a dcada de 1940, a marca decidiu trazer a Timeline do Facebook para o mundo real. Amanha, entre as 09:00 e as 17:00, quem passar pelo Aterro do Flamengo vai poder conferir, pela 1 vez na histria, uma Timeline que se materializou. Serao 100 metros estampados no asfalto relembrando momentos histricos da Jeep, culminando com o lanamento do novo SUV.
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Example of creative bus stop advertising 
luned, 28 maggio, 2012, 15:21 - Guerrilla marketing


Today i will look at creative ways to approach bus stop advertising through creative guerrilla marketing. Bus stop advertising is a great way to explore new ideas and way to market. Stepping away from the traditional way we advertise can really bring something new and create buzz for your brand. Let us know what you think by commenting below!

Ruggero Le Piane
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Street Art IKEA Follows Banksy and Turns to Graffiti Street Art 
domenica, 27 maggio, 2012, 08:42 - Guerrilla marketing


You know the best way to make your ad cool? Thrash you own ad.

Okay, thats overshooting it a bit. What Im trying to say is take something cool and kick ass, like Banksy, and use that to thrash your own ad.

Ikea, a brand that sells mass produced pieces of furniture with earth-tone colors that comes with a step-by-step manual, did exactly that. They commissioned street artist to create stencils using Banksys style and pasted it over their billboards. So, yeah they thrashed their own ad in a creative way.

We need to explain this a bit.

Its seems Ludacris for these two brands to come together. Banksy is the pseudonym of an artist/filmmaker/activist that popularized the predominantly black and white melancholic art style that deals with social and political themes.
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