domenica, 17 febbraio, 2013, 12:15 - Guerrilla marketing
For Halloween, everybody wears a costume. Even dogs do. This year, Audi Bulgaria decided to give a chance to cars to be what they always wanted to be: an Audi. They stuck up a self-adhesive label on the front of cars with the Audi logo and an "I'm Audi" plate.
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sabato, 16 febbraio, 2013, 20:27 - Guerrilla marketing
Political campaign or carnival announcement? Cool guerilla action in Italy against politicians!
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lunedì, 19 novembre, 2012, 13:42 - Guerrilla marketing
In occasione dell’apertura di un nuovo punto vendita nella città di Firenze, Intersport ha deciso di coniugare la sua passione per lo sport con il cuore della città, l’arte.
Alcune statue viventi vestite da sportivi hanno infatti "percorso" le vie principali del centro cittadino celebrando lo sport come opera d’arte. Calciatori, cestisti, corridori e rugbisti hanno così dato vita ad una mostra itinerante che ha sorpreso e coinvolto il pubblico passante.
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martedì, 6 novembre, 2012, 13:41 - Guerrilla marketing
To promote MTV Pranked Show, a program that showcases homemade pranks filmed by young people, they attached a man to a pillar in the center of Belgrade, as if it was the result of a last night's prank!
Passers-by were quite surprised and shared images of the taped guy on social networks. The buzz generated more than 100'000 euros of media coverage!
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lunedì, 5 novembre, 2012, 10:14 - Guerrilla marketing
Great stunt idea by Mini in Geneva during the Motor Show this year. To present to new MINI countryman they installed a special vibrating bench in the streets. Every time someone seated on the bench, a MINI showed up behind them and when the driver pressed the accelerator pedal the bench started vibrating! Quite surprising!
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