domenica, 4 novembre, 2012, 13:10 - Guerrilla marketing
For the launch of the iPhone 5 in France this weekend, Smart had a smart idea. Indeed the first person who got the new smartphone in France was sponsored by Smart. He was waiting in line wearing a branded t-shirt and carrying a sign saying: "there are appointments that you just can't miss, park on time with Smart". The stunt got a huge media coverage.
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venerd, 2 novembre, 2012, 12:51 - Guerrilla marketing
The organization Stop The Traffik organized a guerilla operation in Amsterdam Red Light District to stop human traffic like prostitution. Prostitutes, standing behind showcases in Amsterdam, started dancing all together on dubstep tunes. At the end of the show, bystanders could read the following message: "Every year, thousands of women are promised a dance career in Western Europe. Unfortunately, they end up here."
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domenica, 28 ottobre, 2012, 21:09 - Guerrilla marketing
Gum Election is a $15 street art project by Stefan Haverkamp and James Cooper. The purpose of the idea was to encourage people to vote on Election Day as well as keeping the city a little cleaner.
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gioved, 25 ottobre, 2012, 13:51 - Guerrilla marketing
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sabato, 13 ottobre, 2012, 18:38 - Guerrilla marketing
La promozione delle nuove JORDAN CP3.VI passa attraverso la realizzazione di una performance ispirata alla sequence photography andata in scena a Venice Beach.
Una catena umana di cloni del cestista Chris Paul ha dato vita a quello che viene definito un live frozen moment. Ammirate la perfezione di queste immagini.
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