luned, 4 novembre, 2013, 10:04 - Generale
Pode ser difcil encontrar algum na balada que tenha os mesmos gostos que voc. Pensando em aproximar casais nas festas, a agncia Router criou a ao Cupidity Cornetto, para o sorvete da Kibon.
Na ativao realizada em diversas casas noturnas, o consumidor entrava em uma mquina semelhante a uma cabine de foto. L dentro, ele deveria responder um mini-questionrio e tirar algumas fotos para preencher seu perfil. O cupido digital procurava em seu banco de dados e imprimia o perfil da pessoa com mais afinidades, alm do endereo do Facebook da pessoa.
Para facilitar o encontro, os consumidores ganhavam pulseiras de neon de acordo com seu interesse (homem ou mulher). A partir de ento, era s procurar a alma gmea.
Veja o resultado da ao:
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domenica, 3 novembre, 2013, 06:21 - Generale
Apple pulls the wraps off a new poster to front today's event, which is believed to contain several big announcements - including new iPads and Macs.
Today is a big day for Apple enthusiasts. In the next few hours, the technology giants will be announcing a whole host of new products just in time for the Christmas shopping period. There are rumoured to be two new iPads announced, including a new Retina-screened iPad mini so the best iPad apps can be used in HD, and perhaps the mooted iPad 5's increased spec can win over creatives who doubt that it is a true designer's tool for using iPad drawing apps.
With every new announcement, Apple have a tendancy to reinvent their logo with an array of colours, executions and displays. Here, they've placed the iconic logo onto a background of brightly coloured leaves - producing one of their most eye-catching offerings yet.
The Cupertino company's previous event logo also utilised colours, and this turned out to be a less-than-subtle clue to the multi-coloured, plastic-shelled iPhone 5c which was announced in September. Could this similarly rainbow-hued backdrop mean multi-coloured iPads? We shall find out in just a few hours!
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luned, 28 ottobre, 2013, 09:44 - Generale
Mendiola Design Associates symbolises Indonesian culture and craftsmanship with this vibrant handmade piece created from local produce.
Tasked by local culinary portal Rasamasa.com to celebrate the joyful spirit of the Islamic festival Idul Fitri, Indonesia-based studio Mendiola Design Associates used a rich array of local foods and spices to craft a vibrant handmade piece.
"Im managing their branding communication strategy and design for 2013," explains founder and brand experience designer Mendiola B. Wiryawan. "Almost all the details were done manually, inspired by how Indonesian cooks mostly create food by hand and with great passion," he says. "It symbolises Indonesian culture and craftsmanship."
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domenica, 27 ottobre, 2013, 10:26 - Generale
This ad is idealistically similar to the Fedex one I mentioned earlier, it takes a different approach but the idea still hits hard in a very interesting way. 2 Hands, 2 different types of currency, being transferred along through Western Union. Great idea with simple execution makes for a quick ad that gets a message across with ease.
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sabato, 26 ottobre, 2013, 10:18 - Generale
Now this ad is a little iffy if you do not recognize who the voodoo doll is, but if you do then it is a great ad and it is directed to the core music audience. This original ad shows us a popular music icon as a voodoo doll, which leads us to ask why and see the bottom quote which is emphasizing to not pirate music. Clever ad that might not hit everyone but if it does it definitely gives off its point.
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