mercoled, 17 luglio, 2013, 10:51 - Generale
Filme da AlmapBBDO celebra 50 anos da marca no Pas e 100 comercial criado pela agncia
Para celebrar o caso de amor entre Havaianas e os brasileiros, a marca acaba de lanar um filme criado pela AlmapBBDO, com cenas inesquecveis dos comerciais da marca.
Com narrao do ator Lzaro Ramos, o filme tambm comemora outra marca histrica, o centsimo comercial criado pela agncia para a Havaianas. As cenas mostram protagonistas icnicos de campanhas anteriores, entre eles, Chico Anysio, primeiro garoto-propaganda da sandlia, alm de Carolina Ferraz, Hortncia e Marcos Palmeira. Confira:
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marted, 16 luglio, 2013, 08:58 - Generale
Imagine this: Its your birthday. You check your email and see a message from your bank. Happy Birthday from Capital One 360! says the subject line.
Lots of businesses send out birthday greeting to their customers, often with coupons or free offers. Hey, maybe the bank is giving my savings account some extra interest!
Of course, thats not what banks do for birthdays. And while I appreciated the thought from Capital One, their birthday email got a couple of things wrong. If youre thinking of launching a birthday campaign, learn from this big brands mistakes.
First, One Thing They Got Right
Heres the whole email:
The one thing I like about it and have to give them props for? Their cheerful tone. Its cute and light without deviating from their brand. And its appropriate for a birthday wish.
Now, onto the not-so-good things.
Fail #1 The Video
Im a marketing nerd (you kind of have to be to blog about email marketing as your full-time job!). So I got kind of excited to see Capital One integrating video with their birthday wish. I was curious to see what theyd do.
I clicked the link and pressed play. I hadnt read the YouTube description yet. And an inspirational message about the importance of happiness unfurled across the screen, stop-motion style.
Okay, this is kind of cool. When do we get to the birthday part? Wait, we dont? Then I read the description:
This short video stems from our list of Savers Resolutions, where the number one resolution is: We will spend more time with the people in our lives who matter most and spend less money on things that really dont matter at all.
It wasnt a birthday video at all! Its just something they recycled from a previous campaign.
Now, Im all for repurposing content. But this is the wrong way to do it. At least edit the YouTube description with a Happy Birthday wish. Or upload a new version of the same video with We wish you happiness on your birthday, tacked on as the last frame. Give it something to make it relevant to my day!
Fail #2 So Impersonal
The second fail is probably worse than the first the sign-off. Enjoy many more, Saver.
Saver? Really? May I direct your attention to my first name in the opening? Clearly they know who I am.
This email would have been much better off with a personalized closing. Enjoy your day, Ruggero. There. Was that so hard?
Youre wishing me a happy birthday and my name isnt Saver.
Whats The Lesson?
Personal communication goes a long way in making your customers feel valued, especially in a birthday greeting.
There was nothing personal about this email, aside from the fact that my date of birth is in their system. Its not always just the thought that counts. A little personalization and a quick and simple tweak to their video would have saved this email.
What about you? Have you received a half-hearted birthday greeting from a company? Are you guilty of maybe sending something like this yourself? What did you learn from the experience?
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venerd, 12 luglio, 2013, 07:29 - Generale
Onrico e surreal este filme criado para promover a linha de relgios de mergulho da Swatch. A produo da Eye to Eye com direo de Liberato Maraia.
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gioved, 11 luglio, 2013, 12:44 - Generale
Ator est no pas gravando uma campanha para a marca que foi comprada pela Diageo em 2012
O astro americano John Travolta est no Brasil gravando uma campanha publicitria da marca de cachaa Ypica, a primeira desde que ela foi adquirida pela Diageo h cerca de um ano. A ao tem assinatura da DM9Rio e inclui comercial, mdia impressa, estratgia digital, BTL e iniciativas de PR. Ela entrar no ar no final de julho nas principais praas da marca.
O conceito que permear a campanha publicitria brasilizar, que significa tornar ou naturalizar brasileiro; brasilificar; abrasileirar. O comercial que integra a ao conta com produo da Sentimental Filmes e est sendo dirigido por Maurcio Guimares e Luciano Zuffo.
Alm da DM9Rio, a Ypica conta com outras trs agncias nesta campanha. A VML est responsvel pela estratgia digital, a ArtContrast assina as aes de BTL e a Luciana Branco Comunica est a frente das iniciativas de PR. O trabalho de planejamento foi realizado com a Box 1824.
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luned, 1 luglio, 2013, 07:42 - Marketing Street News
Marketing StreeT offre ai propri clienti traduzioni in portoghese brasiliano accurate e professionali, comunicativamente efficaci e immediatamente utilizzabili.
La nostra offerta di traduzione comprende:
- contratti;
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In molti settori di specializzazione:
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