giovedì, 28 marzo, 2013, 09:25 - Generale
This never before seen Coke machine is being installed in the Coca-Cola Concept Store on Copacabana beach, in Rio de Janeiro. The Happiness Refill appears to be a modern-looking Soda Machine, but it isnât. Instead of a cup, the consumer presses his mobile phone against the tap to receive data credits for free internet navigation (IMs, Facebook, Twitter, websites, etc) on a exclusive Coca Cola mobile browser. In Brazil, free wi-fi spots are not common, and most young people have pre-paid phones. This innovation was created by an integration of three of Ogilvyâs offices (Sao Paulo, Rio and Recife) and various disciplines (design, digital, mobile, advertising and activation). It provides a new way for the brand to reach out to a generation that wants to be connected every breathing minute of the day. After all, for young people, happiness means being connected.
| [ 0 trackbacks ] | permalink
mercoledì, 27 marzo, 2013, 09:04 - Generale
Speaking of Polaroid, the ailing-but-once-awesome instant photo company has come out with its own iPhone app. And guess what? It’s yet another Instagram clone, only it’s not free and it even has extra in-app purchases.
The app is called Polamatic, and it lets you snap photos, add filters and grames, and then upload them to Facebook, Twitter, Flickr, Tumblr or Instagram (just like Instagram!). The schtick here is that the frames aren’t just any old Polaroid-ish
frames. No, they’re actual scans of “new, used, and vintage Polaroid frames.”
Polamatic comes with 12 effects, 12 frames and 12 different fonts which are used for the app’s only original feature: writing on a photograph’s chin. These are all included in the $1 asking price, and there are two more packs of 12 frames for $1 apiece, plus a 12-pack of filters for another $1.
I like the writing-on-pictures part of the app, and selling extra packs of frames and effects is fine (and probably what Instagram should have been doing all along). But it all comes a little too late. After all, why bother with this when you can have the real thing for free?
| [ 0 trackbacks ] | permalink
martedì, 26 marzo, 2013, 08:45 - Guerrilla marketing
| [ 0 trackbacks ] | permalink
lunedì, 25 marzo, 2013, 08:18 - Generale
Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors they made an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices.
| [ 0 trackbacks ] | permalink
domenica, 24 marzo, 2013, 22:12 - Marketing Street News
01) Business Plan
02) Marketing Plan
03) Matrice crescita-quota di mercato relativa
04) Matrice Attrattività-Competitività
05) Analisi SWOT
06) Indicazioni dell'analisi di portafoglio delle attività
07) Strategie di sviluppo di base
08) Strategie di base nei mercati esistenti
09) Strategie di crescita
10) Crescita intensiva
11) Crescita integrativa
12) Analisi di geomarketing georeferenziata
13) Strategie di diversificazione
14) Strategie di sviluppo competitive
15) Strategie competitive del Leader
16) Strategie degli sfidanti
17) Strategie dei Followers
18) Strategie di co-branding
19) Analisi e strategie di webmarketing
20) Analisi e strategie seo
21) Realizzazione website
22) Realizzazione video
23) Realizzazione flash mob
24) Brand reputation
25) Comunicazione/eventi in store
26) Ufficio stampa
27) Distribuzione materiale informativo e promozionale
28) CRM (Customer Relationship Management)
29) Realizzazione eventi on line
30) Pubblicità locale, azioni co-marketing, iniziative sul territorio
| [ 0 trackbacks ] | permalink
Indietro Altre notizie
