E se os famosos tirassem suas próprias fotos? 
giovedì, 4 aprile, 2013, 10:41 - Generale


Com ferramentas como o Instagram crescendo cada vez mais, The Capes Times, jornal da África do Sul teve uma abordagem diferente para dizer a seus leitores como eles obtém suas histórias diretamente do local da notícia, sempre com relatos de primeira mão. Estas imagens habilmente “photoshopadas” são parte de uma campanha de marketing impressionante para o jornal – mesmo que os braços por alguns momentos pareçam muito longos.
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Havaianas viram amuleto para seleção em nova campanha 
mercoledì, 3 aprile, 2013, 16:28 - Viral marketing


O trio formado pelos atores Henri Castelli, Bruno Gagliasso e Bruno Gissoni estará no novo comercial da Havaianas e será veiculado em todo o Brasil até o fim de junho deste ano.
O filme “Amuleto da Sorte” mostra que a sandália mais famosa do Brasil é, também, uma paixão nacional, como o futebol. Criado pela AlmapBBDO, ele aproveita um encontro entre amigos para destacar que Havaianas, além de agradar a todos os estilos e gostos, está no coração dos brasileiros. E é por isso que todo mundo usa.

O encontro se dá diante da TV, enquanto os três assistem ao jogo de futebol entre Brasil e Itália. O comercial abre com Henri, Bruno Gagliasso e Bruno Gissoni reunidos na casa de um deles para assistir à partida. Todos estão de Havaianas, e Castelli percebe que Gagliasso está usando Havaianas surradas .

Caçoa com ele, mas Bruno rebate argumentando que aquelas são as suas “Havaianas da sorte” e que o Brasil vence sempre que ele usa o par. Segue o jogo que, para decepção dos três, acaba em empate. Gissoni, então, brinca com o xará: “É, Bruno, esse amuleto não está funcionando não...” Mas não é bem assim.

A cena corta para a Itália, onde a situação se repete entre amigos italianos e um deles comenta com o outro, que também usa Havaianas velhinhas, que “questo amuleto non funziona”. Mal sabem eles quanto os amuletos funcionaram! A locução, em off, fecha o filme: “Havaianas. Todo mundo usa”.
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How to organize an event in Brazil 
martedì, 2 aprile, 2013, 15:02 - Generale


Events, workshops and lectures are efficient alternatives to promote a business, so it is important to know how to organize an event in Brazil and the possible hurdles you may find on your way. In this article, we will give you some tips on how to organize your event in Brazil.

Organizing an event has several steps that must be carefully planned to avoid future complications. The kind of event approached in this article is a lecture for an audience of 100 people. This planning does not apply to major events such as fairs, for example.

A tip that is valid to major fairs and events is to plan them in advance. Major venues in Brazil must be booked with at least one year in advance, especially in São Paulo and Rio de Janeiro. As there are many fairs that use these venues annually, they can very disputed and sometimes the waiting time can be of two and even three years.
Venue

The choice of the venue is the most important step as it is going to determine if you will have extra costs and what kind of service you will be allowed to offer. Many universities and educational institutions in Brazil offer their space such as auditoriums for events that may be relevant for its students or members, so before looking for a paid venue, try to contact universities and get the space for free.

Here are some options (some paid and some free of charge) of types of venues that can host your event:

. Universities’ auditoriums;
. Organizations related to business;
. Unions;
. Hotels.

Before making the reservation, check if the venue allows access to catering companies or if you are required to hire their catering services (what tends to be more expensive). Also check if your reservation includes any equipment such as projector, microphones, speakers and a projection screen.

Costs

Renting a venue for 100 people with no catering or additional services costs from BRL 800,00 to BRL 100,00 depending on the location.

A special note on internet connection

Most venues will claim they have internet connection. What they may not tell you is that the internet connection is shared with hundreds of people, what can make your event completely impracticable. Few places will be able to provide more than 500kb per user, so depending on what your event is about, you will need to contract a dedicated internet connection service.
Equipment

If the venue you have chosen does not provide equipment, you will have to rent it. Different events require different equipment, but the following items are very likely to be necessary:

. Projector and projection screen;
. Wireless microphone;
. Sound equipment.

Costs

In most cases, you will also be required to hire an operator to assist you with the equipment. The rental of the previously mentioned items plus the hiring of a sound operator costs from BRL 665,00 to BRL 980,00 per day.

Food

If you are going to serve food in your event, the best option is to hire a catering company. In Brazil, many catering companies work mostly with weddings and family celebrations, so make sure you contract one that is used to work with corporate events.

Depending on the venue, you may have a room where your guests can sit down and eat properly or they may have to stand up during lunch or coffee-break. Before deciding the kind of meal you are going to order, ask the venue if:

Is there a room where guests can sit down and eat?
Is there a kitchen in the building?
The catering company will have to bring appliances (microwave and refrigerator, for example)?
Is there a table that can be used to serve the food or it will have to be arranged by the catering company?
In case there’s no kitchen, is there any space where the catering company could set one?

If the venue does not offer a proper area for food consumption, a good option is to offer sandwiches and finger-food. Have in mind that the Brazilian cuisine is very diversified, so it is important to have three options of main course, with red meat, white meat and pasta, in case there are vegetarians in your audience.

As for beverages, offer both juices and soda (both regular and diet), at least two flavor options for each. Most conferences held in Brazil have lunch and coffee break (mostly two: one in the morning and one in the afternoon). If your event takes the whole day, it may be necessary to have a coffee break to prevent your audience from leaving the room all the time. With the coffee break it is easier to concentrate and keep your audience in the room during the lecture. For the coffee break, coffee, tea and crackers are enough. You can also add some fruits or juice.

Costs

Catering with lunch and coffee break costs, in average, BRL 60,00 per person. This price includes all the material used to serve the food and the workforce required to serve and prepare it.
Translation Services

If your lecturer does not speak Portuguese (which is the reality in most cases), you will need simultaneous translation. Each translator can only work two hours without a break and six hours a day, in total. So you will probably need, at least, two translators.

Costs

The average price per translator is of BRL 1.500,00 plus costs related to transportation and meal. The rent of the required material is charged separately and the daily price for a 100 people audience ranges between BRL 1.900,00 and BRL 2.100,00, depending on the location.
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SEDEX Spread It: Spreading content became faster 
lunedì, 1 aprile, 2013, 04:55 - Social networks


Brazilian creatives from Artplan created a new share button that integrates people’s favorite social networks. It’s called SEDEX Spreadt It. A web application for SEDEX, the leading express delivery service from Brazil.
With just one click people are now able to share content with all their friends at once. A cool way to show off the brand features in the web. Watch the case film or the presentation board for more details.


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Skol lança ovo de páscoa de cerveja e chocolate trufado 
domenica, 31 marzo, 2013, 10:56 - Generale


A Skol juntou duas paixões clássicas dos brasileiros, cerveja e chocolate, pra criar uma inovação: um ovo de páscoa de chocolate trufado com Skol no recheio. O produto, que foi chamado de “Redondinho”, foi feito em parceria com a chocolateria Folie e terá edição limitada de kits que serão vendidos exclusivamente no Facebook da marca.


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